Big ideas I came up for my class projects.
1. Doctors Without Borders: There’s always HOPE
Idea: Syrians are currently facing the huge fears of death and living unstable lives in their own country. They don’t know when they can go back to their normal lives and enjoy simple happiness. People around the world know their pain and are ready to help. Doctors Without Borders is going to provide a channel for people to donate their money and efforts to send hope to Syria.
Execution: When we mention “hope”, people think of “candle.” Doctors Without Borders can connect “hope” and “candle” together in their campaign and partner with Yankee Candle to deliver an effective message.
2. Beats Music: We know you better than you can imagine
Idea: Beats Music has a very cool function called “The Sentence,” where you can enter your own sentence, and Beats Music will play the music that fits your current mood. It’s like Beats Music knows your taste; at the same time they know you pretty well because you share your life with them on the app.
Execution: There will be an interactive electronic billboard on the ground, and a phone and earphone will be equipped on the billboard. On the phone, you could customize your own sentence, and your secret will then show on the billboard. You can share the song and your secret to Facebook and Twitter.
3. Glimpse: Even the world thinks you are weird, but you have each other.
The slogan of Glimpse is “Meet people who see the world like you” by showing pictures.
It’s a big differentiator for Glimpse.
Idea: Weird!!!
Execution: As Glimpse users must be Instagram users, they can do an online campaign: Smile back if you are as weird as he/she. Glimpse will post a photo with a quote every day to encourage social media users to post something they think is crazy or weird.
